CREATIVE DIRECTOR + WRITER
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COORS LIGHT SUPER BOWL

 

We gave America a Case of the Mondays for the worst Monday of the year—the Monday after the Super Bowl.

To announce the Case of the Mondays, we first had our own Case of the Mondays with a misspelled ad in Times Square and the New York Times. The stunt made it onto Seth Myers, Stephen Colbert, CNN, Fox News, Yahoo, and a bunch of other publications I don’t read.

We also introduced the Chill Face Roller to chill everyone’s Case of the Mondays. Monday will never look better. And neither will you.

Timothy Simons had a Case of the Mondays, as well. Not to be confused with a Case of the Mondays, which he also had.