They said we couldn't raise 66 trillion dollars to put a gigantic version of Jack Box's hat on the moon in time for the total solar eclipse. They were right. This 66 trillion dollar fundraiser, however, was actually a covert philanthropic effort. When folks tried to donate at ProjectMoonHat.com, they were redirected to give to a cause that actually can make a difference — No Kid Hungry, a non-profit that provides nutritious meals to low-income children. In two days, we funded over 10,000 meals for kids in need. And that's a lot bigger than any hat.